For the 2025 summer production of Macbeth with Shakespeare on the Sound, I served as the sole social media manager, overseeing the full content strategy and execution across Meta platforms—Instagram and Facebook. I created, edited, and published daily content to both the main feed and stories, capturing on-site moments throughout rehearsals and performances. My approach emphasized real-time storytelling and audience engagement, using behind-the-scenes footage, cast spotlights, interactive stories, and countdowns to opening night. By tailoring content to the production’s dark, dramatic tone and leveraging high-engagement formats like video reels and polls, I helped increase visibility, grow the follower base, and support overall attendance and ticket sales. This campaign was a full-spectrum exercise in content creation, platform management, and audience growth, executed entirely by me from concept to post.