In the summer of 2024, I led the social media efforts for Shakespeare on the Sound’s production of Romeo and Juliet, managing content strategy and daily posting across Instagram and Facebook. I captured original on-site content throughout rehearsals and performances, crafting a romantic and emotionally resonant visual style that aligned with the tone of the production. From story updates and cast interviews to behind-the-scenes footage and countdown graphics, I built a narrative that invited the audience into the world of the show. I leveraged Instagram Stories, reels, and feed carousels to boost engagement and maintained a consistent posting schedule to keep momentum leading up to opening night. The campaign contributed to increased audience awareness, steady follower growth, and enhanced community engagement throughout the run.