Multimedia Content Assistant
Marist University Center for Career Services

Creating strategic, student-first content that increases engagement, awareness, and event participation across digital platforms.

In this role, I lead weekly video content, capture live campus events, and analyze performance data to continuously refine how Career Services connects with students. My work blends storytelling, real-time content production, and analytics to turn campus moments into meaningful engagement.

Scope of work:

  • Led the end-to-end development of the weekly “Look Ahead” video series, transforming event information into short-form, student-first content

  • Directed real-time event coverage, capturing and repurposing content across Instagram Stories, recaps, and future promotional assets

  • Translated performance data into actionable insights through monthly analytics reporting, refining content strategy and engagement approach

  • Designed and executed visual assets across social media, digital signage, and print to support campus-wide career initiatives

Look Ahead + Video-First Content Expansion

Overview: Career Services events are constant—but student attention isn’t. Traditional event promotion (flyers, static posts) wasn’t cutting through in a scroll-heavy environment.

Objective: Increase student awareness and engagement with Career Services events by creating more accessible, engaging content formats.

Insight: Students are far more likely to engage with short-form, personality-driven video than static event listings—especially when content feels quick, clear, and relevant to their day.

Strategy: Develop a consistent, recognizable video series while expanding a broader video-first content approach to improve visibility across platforms.

Execution:

  • Launched and led the weekly “Look Ahead” video series (concept → script → on-camera → edit → publish)

  • Translated event information into short, digestible, student-friendly video content

  • Expanded video coverage beyond the series to include event highlights, recaps, and real-time content

Samples:

Outcome

  • Established a consistent, student-facing video format for weekly event promotion

  • Increased visibility of Career Services events through more engaging content formats

  • Strengthened overall content strategy by shifting toward a more video-first approach

Digital Portfolio Workshops for Marist Students

Overview: Many students understand the importance of having a portfolio, but struggle with how to effectively present their work in a way that feels both professional and personal.

Objective: Help students build stronger digital portfolios by providing guidance on how to showcase their work, tell their story, and stand out to employers.

Insight: Students often have strong work, but lack clarity on how to package it—leading to portfolios that feel incomplete, overly templated, or not reflective of their full capabilities.

Strategy: Create and lead interactive workshops focused on simplifying the portfolio-building process while empowering students to present their work with confidence and intention.

Execution:

  • Hosted digital portfolio workshops guiding students through structure, content selection, and personal branding

  • Broke down how to translate class projects and internships into portfolio-ready case studies

  • Shared best practices for visual layout, storytelling, and platform use

  • Provided real-time feedback and examples to help students refine their work

Multi-Platform Event Promotion Design

Overview: Career Services hosts a wide range of events, requiring consistent and effective promotion across multiple touchpoints to reach students throughout their day.

Objective: Increase visibility and awareness of upcoming events through cohesive, visually engaging designs adapted for multiple platforms.

Insight: Students encounter information across different environments (scrolling on social media, walking through campus, or glancing at digital screens) so messaging must be both visually consistent and quickly digestible across formats.

Strategy: Develop a flexible visual system that maintains consistency across platforms while adapting content to fit the context of each channel.

Execution:

  • Designed promotional graphics for events across social media, campus-wide digital displays, and print materials

  • Adapted layouts and messaging to fit platform-specific behaviors (mobile scrolling vs. quick-glance screens)

  • Created clear visual hierarchies to prioritize key details like date, time, and location

Samples: