At the beginning of my senior advertising capstone course, each team was challenged to create a mock advertising agency from the ground up before taking on any client work. The agency would become the foundation for two semester-long client partnerships, requiring us to establish a clear brand identity, purpose, positioning, and visual system before applying it to real marketing challenges.
Serving as Account Manager, I guided the project from both a strategic and organizational perspective. I managed timelines and deadlines, coordinated communication, oversaw submissions, and worked directly with our clients while collaborating closely with my teammates throughout the creative process. Together, we transformed Kitchen Light from an initial concept into a fully realized agency that served as the umbrella brand for our work with Hudson & Packard and Cooper's Daughter Spirits.
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Every strong brand begins with an insight. Before brainstorming names or designing logos, I wanted the agency to be rooted in something genuine. I found myself scrolling through my camera roll, searching for moments and experiences that reflected authentic human connection. That's when I came across a photo of my family gathered around the kitchen on Thanksgiving.
That image became the foundation for the agency. The kitchen is a space where people naturally come together—where conversations unfold, ideas are shared, creativity sparks, and lasting memories are made. The kitchen light quietly illuminates those moments, making it a fitting symbol for an agency built on collaboration, storytelling, and bringing people together through meaningful ideas.
The name Kitchen Light became more than a title; it became the philosophy behind the agency and the lens through which every creative decision was made.
Drafting ideas:
