Marist University School of Communications and the Arts

The SCA community was constantly creating, performing, producing, and hosting incredible events, but much of that activity wasn't consistently reflected on social media.

While events were regularly promoted beforehand, there was an opportunity to better capture the experiences taking place in real time. Student organizations also had limited visibility beyond their own audiences, making it difficult for students to discover new opportunities within the school.

My goal was to help transform the account from an informational page into a community-centered platform that celebrated everything happening across SCA.

One of the first opportunities I identified was expanding how the account covered events.

While promotional posts encouraged attendance, there was little consistent content once events began. I introduced a stronger emphasis on live event coverage and post-event recaps, capturing speakers, performances, networking events, showcases, and student experiences through photography, short-form video, Instagram Stories, and recap posts.

By documenting events as they happened, we extended their impact beyond those in attendance while creating content that reflected the creativity and energy of the School of Communication & the Arts.

To strengthen student engagement and increase awareness of campus organizations, I created the Club Spotlight Series.

I coordinated outreach with student leaders across SCA organizations and hosted tiny mic-style interviews, giving students the opportunity to introduce their clubs, share their experiences, and encourage others to get involved.

Each spotlight was published as a collaborative post with the featured organization, expanding reach while putting authentic student voices at the center of the account. The series helped position the SCA Instagram as a connector between students, organizations, and the broader school community.

In addition to Instagram, I recognized an opportunity to strengthen the School of Communication & the Arts' presence on LinkedIn.

I helped introduce a more consistent LinkedIn content strategy that highlighted student achievements, faculty accomplishments, events, and industry connections. By adapting content for a professional audience, we expanded the school's digital presence beyond current students while reaching alumni, prospective students, and communications professionals.

The initiatives I introduced helped transform the School of Communication & the Arts' social media into a stronger platform for community engagement, student storytelling, and cross-department collaboration. By expanding live event coverage, launching the Club Spotlight Series, and strengthening the school's presence on LinkedIn, the account evolved beyond promoting events to actively celebrating the people, organizations, and experiences that define the SCA community.

Key highlights included:

Instagram

• 60,000+ content views

• 29,000+ accounts reached from an audience of approximately 2,200 followers

• Introduced consistent live event coverage and post-event storytelling

• Launched the Club Spotlight Series to amplify student organizations and voices

LinkedIn

• Helped establish a stronger, more consistent content strategy

• 10,000+ impressions from a page with approximately 980 followers

• Expanded visibility for student achievements, faculty accomplishments, events, and industry connections

Overall Impact

• Strengthened collaboration with student organizations through content partnerships

• Increased awareness of SCA programs, events, and opportunities

• Positioned the SCA accounts as a central hub connecting students, faculty, alumni, and prospective students

As a Social Media Intern, I collaborated with faculty, staff, and students to strengthen the School of Communication & the Arts' digital presence through strategic storytelling and community engagement.

My responsibilities included:

• Multi-platform social media strategy (Instagram & LinkedIn)

• Content planning and publishing

• Live event photography and videography

• Short-form video production

• Student organization outreach and collaboration

• Community storytelling

• Cross-department communication

• Performance monitoring and content optimization

Through this experience, I learned that the strongest institutional social media doesn't simply share information; it builds community. By introducing new initiatives that celebrated students, amplified organizations, and documented the school's experiences in real time, I helped create a digital presence that better reflected the creativity and collaboration at the heart of SCA.