Center for Social Media Intern
Marist University School of Communication and the Arts
As a Center for Social Media Intern for the School of Communication and the Arts at Marist University, I created organic social media content covering campus events, student organizations, and creative initiatives across the SCA community, while also creating social media research projects.
Club Spotlight Series
Overview: The School of Communication and the Arts Instagram page had the opportunity to serve as more than a promotional platform—it could also function as a central hub connecting students to the organizations, opportunities, and communities within the SCA network.
Objective: Increase visibility and engagement for student organizations while strengthening the School of Communication and the Arts Instagram page as a connector for campus involvement and creative culture.
Insight: Students are more likely to engage with content that feels peer-driven and conversational, especially when hearing directly from student leaders about their experiences and organizations.
Strategy: Develop a recurring “Club Spotlight” content series featuring casual, interview-style Reels with student organization leaders to create more authentic and community-focused storytelling.
Execution:
Conducted outreach and coordinated with club leaders across the School of Communication and the Arts
Filmed, edited, and published short-form interview-style Reels highlighting student organizations and campus involvement
Structured content to feel approachable, conversational, and socially native rather than overly produced
Used the series to strengthen cross-promotion and visibility between the SCA Instagram page and student-led organizations