Out Of Office

Overview: As part of my Branding course, my team developed Out Of Office, a condiment brand created entirely from the ground up. The project challenged us to build every aspect of the brand—from its positioning and visual identity to its product line, target audience, and marketing strategy. Serving as Content Director, I led the development of the brand's content strategy, social media presence, and tone of voice, ensuring every customer touchpoint reflected the personality behind the brand.

Brand Development & Marketing Strategy | Branding Course Project

  • Our objective was to create a completely original consumer brand capable of standing out in a highly competitive market.

    To accomplish this, we needed to:

    • Develop a unique brand identity from scratch.

    • Establish a clear target audience and positioning.

    • Design a cohesive visual and verbal identity.

    • Create a marketing strategy that extended across multiple channels.

  • Many young professionals spend their days balancing structured corporate environments with a desire for adventure, creativity, and individuality outside the office. We saw an opportunity to transform an ordinary lunch break into a small moment of escape by creating a brand that celebrated personality in the middle of the workday.

  • Corporate Meets Cowboy.

    Out Of Office blends the structure of corporate life with the freedom of western adventure.

    Inspired by professionals who crave excitement beyond their desks, the brand transforms everyday condiments into expressions of personality. From flask-inspired packaging to bold product names and adventurous storytelling, every element reinforced the idea that even the smallest routines deserve a little more flavor.

  • As Content Director, I was responsible for translating the brand identity into a recognizable digital presence.

    My responsibilities included:

    • Developing the brand's content strategy

    • Establishing the tone of voice

    • Planning social media content

    • Creating sample social media campaigns

    • Designing content themes and storytelling

    • Ensuring every digital touchpoint reflected the brand's personality and positioning