Out Of Office
Brand Creation & Marketing Strategy | Branding Course Project | Group Assignment (Shoutout Charlotte Coons, Noah Brown, Lena Sinatra)
A condiment brand designed around the idea of bringing adventure and personality to the routine of corporate life.
The brand blends corporate culture with western adventure through the concept of the “corporate meets cowboy” lifestyle. Its concept introduces hot sauces and condiments that transform ordinary desk lunches into moments of excitement and self-expression
The Assignment
For my Branding course, our team was tasked with developing a brand entirely from scratch. This included creating the brand identity, positioning, target audience, product offerings, and marketing communication strategy.
The final project required building a complete brand system and demonstrating how the brand would communicate with consumers across multiple channels.
My Role: Content Director
As the Content Director, I was responsible for developing the brand’s content strategy and social media presence.
My responsibilities included:
• Developing the brand’s tone of voice
• Planning social media content strategy
• Creating example social media posts
• Designing content themes and storytelling
• Ensuring content aligned with the brand personality
This role focused on translating the brand identity into engaging digital communication.
Brand Concept
Out of Office is a condiment brand built around the idea of the “corporate meets cowboy” lifestyle.
The brand speaks to professionals who live structured corporate lives but still crave adventure and individuality.
The product line transforms routine desk lunches into small moments of rebellion and personality during the workday.
Brand Purpose & Vision
The brand exists to break up the monotony of corporate routines. The idea is simple: everyday moments like lunch at your desk should still feel interesting, expressive, and a little adventurous.
Out of Office brings personality and bold flavor to everyday routines through distinctive products and brand storytelling.
Product Offerings
The brand includes several product lines designed around bold flavor and distinctive packaging.
Products include hot sauces, spice rubs, spicy margarita mix, and customizable hot sauce kits.
Each product is packaged in flasks to reinforce the brand’s adventurous personality and western aesthetic.
Brand Identity
The brand identity combines western visual elements with a modern, bold aesthetic.
The typography, color palette, and logo design reinforce the “corporate meets cowboy” concept while maintaining a strong and recognizable brand personality.
Target Audience
The primary audience for Out of Office is young professionals working in corporate environments who crave individuality and adventure outside of structured work routines.
The persona “Excel Expert” represents a professional balancing career ambition with a desire for excitement and authenticity.
This audience values quality products, distinctive branding, and experiences that bring personality into everyday routines.
Brand Voice
Out of Office communicates with a bold, humorous, and slightly rebellious tone that blends corporate wit with western adventure.
The voice encourages individuality while remaining approachable and playful.
Content Creation
Content Strategy
As Content Director, I developed the brand’s digital content strategy to build a recognizable identity across social platforms.
The strategy focuses on consistent storytelling, bold visual content, and posts that reflect the brand’s adventurous personality.
Content themes include humor about corporate life, product storytelling, and relatable moments from the “corporate cowboy” lifestyle.
Key Skills Demonstrated:
Brand development | Content strategy | Social media marketing | Brand voice development | Digital storytelling | Marketing communications