Marist University Center for Career Services

Multimedia Content & Digital Marketing Strategy for Student Career Engagement

Overview: For three years, I served as a Multimedia Content Assistant for the Marist University Center for Career Services, creating strategic, student-first content that increased awareness, engagement, and participation across digital platforms. My work spanned social media, video production, event coverage, digital design, analytics, and workshops, helping transform career resources into content that felt approachable, engaging, and relevant to students.

Multimedia Content Assistant

  • Career Services offers valuable resources, but capturing student attention in a fast-moving digital environment requires more than sharing information.

    Our goals were to:

    • Increase awareness of Career Services events and resources.

    • Create content students would genuinely engage with.

    • Make career development feel approachable and accessible.

    • Build a consistent digital presence across multiple platforms.

  • Rather than relying on traditional event promotion, I focused on creating content that met students where they already were.

    My work included:

    • Producing weekly short-form video content.

    • Capturing live campus events and employer visits.

    • Designing promotional graphics across digital and print.

    • Creating Instagram Reels, Stories, and recap content.

    • Monitoring analytics to refine future content.

    • Helping expand Career Services' video-first communication strategy.

  • Through a consistent focus on storytelling and student-first communication, Career Services strengthened its digital presence while increasing visibility for campus programming.

    Highlights included:

    • Created and led the weekly "Look Ahead" video series.

    • Expanded live event coverage across social platforms.

    • Developed monthly analytics reports to guide content decisions.

    • Produced promotional assets for career fairs, employer events, and workshops.

    • Helped establish a more engaging, video-first content strategy.

  • Working alongside the Career Services team, I helped manage the department's digital communications while balancing creativity with data-driven decision making.

    My responsibilities included:

    • Social media content creation and management

    • Short-form video production

    • Photography and event coverage

    • Graphic design for digital and print

    • Performance analysis and reporting

    • Portfolio workshop facilitation

    • Cross-department collaboration on campus initiatives