Merissa Leigh Salon

Social Media Intern

Leading Social Media Strategy & Content for a Luxury Hair Salon

Merissa Leigh Salon is a luxury hair salon based in Greenwich, Connecticut. As the lead social media intern, I worked closely with the salon's founder and team to develop, create, and manage the brand's social media presence. From content planning and production to publishing and performance analysis, I led the day-to-day execution of the salon's digital marketing while collaborating directly with the owner to ensure every post reflected the brand's voice, aesthetic, and business goals.

Overview

  • The salon had a strong reputation in person, but there was an opportunity to better translate that experience online. The goal was to create a more cohesive social media presence that showcased the salon's expertise, highlighted its team and services, and strengthened engagement with both existing and prospective clients.

  • Rather than focusing solely on promotional content, I developed a content strategy that balanced education, storytelling, and brand personality.

    My work included:

    • Creating and publishing social media content

    • Collaborating directly with the salon founder on strategy and direction

    • Planning content calendars

    • Capturing and editing photo and video content

    • Writing captions aligned with the brand voice

    • Monitoring performance and optimizing future content

    • Highlighting stylists, services, and client transformations

  • Over the course of my internship, the salon experienced significant growth across key social media metrics.

    (Then showcase your analytics visually rather than in paragraphs.)

    • 30,325 Views (+826%)

    • 9,150 Accounts Reached (+802%)

    • 694 Profile Visits (+80%)

    • 1,220 Content Interactions

    • 40 Website Taps (+67%)

    • 27 New Followers (+69%)

  • Working as the lead social media intern gave me ownership over the salon's digital presence while teaching me how to collaborate directly with a small business owner.

    My responsibilities included:

    • Leading day-to-day social media management

    • Partnering directly with the founder on content direction

    • Producing photo and video content

    • Scheduling and publishing posts

    • Tracking analytics and reporting performance

    • Adjusting strategy based on audience engagement

    The experience strengthened my ability to combine creativity with analytics while building content that supported both brand awareness and business growth.